Successful data-driven marketing using E.R.P.

Successful marketing analytics is all about making important things accessible to your stakeholders. I’ve tagged this E.R.P., 3 important things to consider in implementing successful data-driven marketing.

Here’s the slides on E.R.P.:

Recently I spoke about this in a presentation about standing up an Analytics ‪Center-of-Excellence, at the Netherlands Tableau User Group.

Link to the event: NLTUG